Transforming women's football through innovation, education, and partnership.

Raising the floor. Raising the ceiling. Amplifying excellence.

elevateHER exists to accelerate the growth of women's football by providing clubs and associations with cutting-edge innovation solutions, world-class educational partnerships, and the strategic tools needed to elevate the game at every level.

Raising the Floor

We ensure every club and association has access to foundational excellence - from governance and infrastructure to coaching education and player development pathways.

Raising the Ceiling

We partner with elite organisations to push boundaries -leveraging data analytics, performance science, and innovative business models to reach new heights of excellence.

Global

Reach & Impact

Innovation

Driven Solutions

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Partnership

University Network

Three Pillars of Excellence

Our comprehensive approach combines innovation, partnership, and education to create sustainable transformation in women's football.

Innovation Solutions

Data analytics and performance optimisation
Digital transformation and tech integration
Commercial growth strategies
Fan engagement and community building

University Partnerships

Research collaboration and insights
Academic credentialing programs
Student placement and internships
Knowledge transfer and innovation labs

Skills Development

Leadership and management training
Strategic planning workshops
Governance and compliance education
Mentorship and networking programs

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Creating a Lasting Impact

Our work extends beyond consulting - we are building a movement that transforms women's football from grassroots to elite level.

Clubs Supported

Building Stronger Organisations

Leaders Trained

Empowering Change-makers

Universities

Academic Excellence

Growth Achieved

Measurable Results

Join the Movement!!

Whether you're a club, association, or university looking to be part of the elevateHER initiative, we'd love to hear from you.

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Women's Football Innovation Conference - July 2025

Manchester

I got a new perspective to bring home to the Swedish FS to help develop women's football.

- Madeleine Badelt, Swedish FA

Both National Associations and clubs benefit from for this convention.

Key topics include enhancing club licence administration, growing new sponsorship opportunities, fan engagement best practice, team chemistry, marketing plans, student internships, and much more.

Contact us for more detail or register for the July 2026 conference at Old Trafford in Manchester.

Women's Football Program - Scotland 2025

A Lasting Impact at Clubs

Clubs gained practical innovation tools and frameworks to turn ideas into clear objectives, action plans, and pilot initiatives tailored to their own context.

Participants strengthened their leadership skills, innovation mindset, and readiness for the future of women’s football.

“The programme provided our club with practical innovation tools and clear frameworks to turn ideas into actionable plans. It was well delivered, highly relevant, and genuinely added value to how we think about the future of women’s football.”

Transforming Association Operations Through Innovation

Through targeted innovation initiatives, the Scottish FA delivered significant time savings for regional coaches and achieved major efficiencies in club licensing administration. This demonstrates how purposeful innovation can transform an association’s operating model and better support the game at every level.

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